Mortgage Marketing
Loan Modification Marketing Training!
Wednesday, October 1st, 2008 After a ton of research and beta testing we found that there are two major databases that are working well for this new financial service industry…
The first being the Adjustable Rate Mortgages that are recasting. There are 1.75 million home owners coming due on their mortgage form now until the end of 2010. Most [...]
Mortgage Direct Mail & Postcards - Part 2
Monday, July 28th, 2008Once you get your target audience down you have to figure out just exactly what you are going to send them. There are all types of mail pieces from post cards, to personalized handwritten letters, to black and white printed letters for mass mailers, to full color letters that show a high professionalism IMO, to [...]
Mortgage Direct Mail & Postcards - Part 1
Wednesday, July 23rd, 2008There is a lot to think about when looking into doing a direct mail campaign.
The first thing I would do is to think of a target audience or a niche that you want to be doing such as FHA, reverse, ARMs, purchase, bailout, etc….
The next thing you need to do is figure out how to [...]
Telemarketing Mortgage Lists
Saturday, July 12th, 2008How to choose the right call list?
First of all after you’re compliant with a SAN (http://telemarketing.donotcall.gov) you need to figure out what your target marketing will be. Constructing a proper call list is very important to your success. It is an absolute must to figure out the target audience and then mold your list around [...]
Hardware Predictive Dialers vs. Hosted VoIP Dialers
Wednesday, June 18th, 2008DIFFERENT TYPES OF DIALERS
Hardware Predictive Dialers
Definition: The predictive dialer uses a variety of algorithms to predict both the availability of agents and called party answers, adjusting the calling process to the number of agents it predicts will be available when the calls it places are expected to be answered.
English: A predictive dialer is a computerized [...]