Archive for July, 2008
Mortgage Direct Mail & Postcards - Part 2
Monday, July 28th, 2008Once you get your target audience down you have to figure out just exactly what you are going to send them. There are all types of mail pieces from post cards, to personalized handwritten letters, to black and white printed letters for mass mailers, to full color letters that show a high professionalism IMO, to [...]
Mortgage Direct Mail & Postcards - Part 1
Wednesday, July 23rd, 2008There is a lot to think about when looking into doing a direct mail campaign.
The first thing I would do is to think of a target audience or a niche that you want to be doing such as FHA, reverse, ARMs, purchase, bailout, etc….
The next thing you need to do is figure out how to [...]
Telemarketing Mortgage Lists
Saturday, July 12th, 2008How to choose the right call list?
First of all after you’re compliant with a SAN (http://telemarketing.donotcall.gov) you need to figure out what your target marketing will be. Constructing a proper call list is very important to your success. It is an absolute must to figure out the target audience and then mold your list around [...]
Telemarketing for Mortgage Leads
Tuesday, July 1st, 2008The first thing we must all do when looking to telemarket for more business is compliance. You must stay compliant with the national and state DNC (do not call) laws. To do this you must get a SAN (subscription account number) from the do not call registry. This SAN registers you so you can call [...]